Taking your website to the first page of Search Engine Result Pages takes time and impeccable SEO services. It is not an easy task and not everyone's cup of tea. As a business owner, you must have basic search engine optimization (SEO) knowledge. But the truth is, many are unaware of it. As a result, they fail apart. Their website won't show up in SERP. They get stuck in the middle. That's no surprise, as the SEO checklist contains more than a dozen issues, and if addressed properly, you can succeed. The question that arises here is what are these issues you might face. Here comes the role of the top SEO companies in USA.
In this article, you will find some common technical SEO issues that can affect your search engine rankings. Besides this, we have provided a solution so that you can stop these issues from damaging your website's performance.
What Are Some Of The Common On-Page SEO Issues You Might Face?
On-page SEO is the ongoing process of optimizing the elements of a webpage where users interact directly. However, if you make mistakes with your on-page SEO, it can lead to a poor user experience and bad search rankings. Therefore, to prevent your website from being escaped, consider these issues or seek assistance from the best SEO agency to fix them.
Duplicate Content
Problem: Much research has found that 50% of web pages face duplicate content issues. It doesn't necessarily mean your content is copy pasted. It's just the content of the web pages is somewhat similar to other pages. It allows Google to analyze which content is original and good to go for indexing. It is the most common issue many digital marketing companies face. Not handling it can have negative consequences. It will lead to chaotic rankings, create issues while indexing your website, and the wrong version of the page will show up in search engine result pages.
Solution: The SEO agency reviews your website to ascertain whether it has duplicate content. The experts use tools like Semrush's Site Audit or Siteliner to analyze your web content and ensure its originality. They audit the content with SEO auditing tools and find duplicate content pieces. Fix them and add unique content to replace the duplicate pages. Add a rel= "canonical" link to one of your duplicate pages to direct search engines to show the right page in the SERP. Add a 301 redirection from a duplicate page to the original one.
Not Mobile-Optimized
Problem: As you know, more than 90% of the people are mobile users. In fact, in December 2018, Google announced mobile-first indexing in search engine results. The search engine giants like Google, Yahoo, and Bing will rank mobile-friendly websites. So, it is obvious that a mobile-friendly website is needed. However, not many websites are optimized for mobile browsing. As a result, they will have a poor ranking. If your website's layout does not adapt to smaller screen sizes or has distorted images or text, it's a clear symbol to avail of SEO services in USA.
Solution: Hiring a trusted website design agency would be an appropriate choice as they understand the market trends. The experts use three methods to make your website mobile-friendly. They create responsive designs where the site displays differently on different devices. Besides this, they ensure the URL remains the same, but the HTML changes. They ensure there are no separate links for other devices, as it may lead to duplicate content. Last but not least, they will test it to ensure it is mobile optimized and good-to-go to rank higher on various search engines like Google and Bing before deploying it.
Speed Issues
Problem: Visitors nowadays don't wait for long for the website to load. They will leave your website if it doesn't load within a couple of seconds. It is one of the significant ranking factors. The loading speed is correlated to user experience. If your website doesn't load within 3 seconds, it will affect how users will engage. For the uninformed, Google promotes websites that load fast, offering a seamless user experience. Further, it will increase the bounce rate.
Solution: The SEO agency employs on-page optimization practices to ensure your page loads within 2-4 seconds. The SEO experts use tools like Google PageSpeed Insights to detect speed problems. Here, you can track how fast your website loads on desktop and mobile versions. PageSpeed Insights offers actionable descriptions of how to rectify the problem.
Messy URLs
Problem: When you search for something on Google, you must have seen certain websites with URLs that end in something like "..index.php?p=367594". To be very honest, this URL structure doesn't mean anything. It is pretty common in e-commerce platforms. But, they are not intuitive and user-friendly.
Solution: The SEO services can make it easier for humans and search engines. They will clean the URL structure to inform search engines and users about the page. Here's what they can do:
- Add keywords in the URLs that define the page
- Use hyphens to separate words instead of using spaces to avoid broken links
- Canonicalize multiple URLs serving the same content or redirect the old URLs with the new one.
- Try to compress long URLs (100+ characters) into less than 70 characters
- Use a single domain and subdomain
- Use lowercase letters
But before that, they note all the pages that are already ranking. The professional SEO company in the USA makes sure you won't lose rankings. They clean the URL structure in WordPress. The process is Settings > Permalinks. Choose the option and post the name.
Under-Optimized Meta Description And Title Tags
Problem: Title tags show the title of a webpage in the SERP, while Meta description provides a brief description of the page. These are also some of the most important on-page SEO elements that can impact your rankings positively. However, those who are not well-versed in these topics end up making mistakes. Some of the errors are:
- Duplicate title tags
- Overly long or short title tags
- Missing title tags
- Meta description ending in ellipses
Solution: The best SEO agency in USA audits the site and detects the root cause. If they find missing or duplicate tags, they fix the problem by adding tags where needed or altering duplicates to be original. Afterwards, the experts optimize the tags by:
- Adding the targeted keywords
- Adding unique content to that page
- Summarizing the meta description to guide users about the page
- Aiming for a title tag length between 50 and 60 characters
- Keeping meta description up to 155 characters
- Using sentence case in Meta Description
Wrapping Up
Hopefully, you've gotten a better understanding of these issues. If you are stuck in the middle or don't know where to start, it is best to connect with the best SEO company in USA. Trust Haven Solution is well-versed with on-page SEO tactics and ensures you're not losing customers or business growth. We follow a proactive approach for good performance.
