Is your business lost in the digital space? The digital marketing landscape is ever-evolving. To stay ahead of the curve, you need leads that are highly convertible. We understand that generating leads is not like walking in a park. You need exceptional lead generation service to generate more leads and genuine sales. With the fierce competition in the market, lead generation tools prove to be a game changer. Many business lead generation companies use these tools to generate a steady funnel of qualified leads. These lead-generation tools are quite helpful. They help automate the lead generation process, saving time and increasing conversion rates.
Lead generation is challenging even if you have a big team of business lead generation. It would help to focus on search engine optimization to produce consistent leads. Apart from this, marketers use various lead generation tools that will skyrocket your leads. These lead-generation tools are the key to staying ahead of the curve and attracting high-quality leads. So, whether you are a seasoned marketer or just starting, take a look at these top 10 lead-generation tools that will boost your sales. The top lead generation companies use these tools to take your brand to the next level!
What Are The Most used Lead Generation Tools For B2B Sales
If you own a business, you must be worried about leads. Lead generation tools can be used for both inbound and outbound sales, depending on the use case. There’s no ‘one-size-fits-all’ solution, this is why we’ve grouped all the lead generation tools that are very useful in generating highly-convertible leads. Well, lead generation in B2B industry is the only way to grow business. However, you need to implement the right strategies for productive results. Without any further ado, let’s discuss these tools.
Facebook Ads
Social media platforms such as Facebook have facilitated the lead generation process. It is an excellent tool that helps businesses promote their products or services to a vast audience. The lead generation company captures details about the customers through a form. It is an apt choice for the businesses who are looking to reach a wider audience. Other than this, the generated leads through Facebook ads can be synced directly with your CRM. This allows lead gen companies to go after the follow-up. It all started when the customer clicks on a lead ad and they are presented with a form where their requirements are being asked.
Google Ads
One of the most common lead generation tools is Google Ads. In fact the top lead generation agency is already using Google AdWords to target their audience. This way you can easily collect a significant amount of leads. With Google Ads, the B2B lead generation agency ensures that you are running direct-response campaigns to encourage customers to take a specific action. Also known as lead-generating campaigns, brands encourage customers to complete a purchase. The landing page has a compelling call-to-action to generate leads. It increases traffic to your website.
LinkedIn Ads
LinkedIn has gained considerable popularity due to its large professional customer base. It has emerged as a widely used lead generation tool due to its robust professional targeting filters and in-depth analytics. The B2B lead gen agency uses LinkedIn Sales Navigator to learn about the valuable insights of its customers and engage with the right people. This salad generation tool provides advanced lead searches, recommendations, CRM integrations, and sales updates. It not only helps you find ideal leads but also helps you to keep an eye on them. You can apply filters like company size, industry, occupation, job title, and so much more to get accurate results.
LinkedIn Sales Navigator will cost you around $79.99 per month. However, b2b lead generation services can offer a 30-day free trial to see whether this tool fits your business.
Leadpages
Leadpages is the best lead generation tool used by businesses of all sizes. It helps companies to collect convertible leads. Well, having an intuitive website is not enough to grow your business. It should capture leads more easily. Hence, top lead generation companies use this tool to create custom landing pages for target audiences. The marketer then integrates it with lead management software like CRM to streamline sales. The best part is that you don’t have to spend hours building a landing page. You can choose from hundreds of high-converting templates to create a custom landing page.
So, the lead generation company uses this tool to turn clicks into customers. It is equipped with many helpful features, such as Lead Notifications, Customizable Templates, A/B Testing, Landing Pages/Web Forms, etc. It also helps them build intuitive websites, pop-ups, alerts, etc.
Hubspot
HubSpot is the most popular lead generation that helps generate leads and encourages them to turn into customers. This tool is an all-in-one B2B sales and marketing tool that can manage the entire sales process. Many lead gen companies use this platform to help businesses attract and engage customers. How does it work? When a lead submits their details in a form, the tool pulls all the necessary information from various channels. The tool will tell you how the leads got to know about you and what encourages them to come to your website. In short, it will provide contextual information to help craft strategies to reach them. The only setback that makes the IT lead generation services think twice before using this tool is their high pricing as compared to other platforms.
Mailchimp
Email marketing has become an indispensable part of lead-generation campaigns. One of the best tools for lead generation in b2b industry is Mailchimp. It is the best option for businesses that want to manage their email marketing, from creating email campaigns to sending automation to customers. The best part is that it comes with many exclusive features, whether designing email templates or creating a report. Many business lead generation companies use this app due to its simple interface and detailed analytics features. Apart from email campaigns, you can create Facebook ad campaigns, automate emails, including follow-ups, measure and monitor the performance of the campaigns, and so on.
Unbounce
Unbounce is a highly preferred landing page builder used by many business lead generation companies due to its user-friendly feature. It helps businesses convert more visitors into genuine leads. You don’t need to be professional to build a landing page from Unbounce. Just drag and drop the templates and create landing pages easily. There are about 100 customizable templates and text replacement options. Experts in lead generation service can integrate it with marketing tools and platforms, except for emails. With Unbounce landing page builder, you can ensure your landing page is speedy and mobile optimized.
Time To Choose Your Own Tool
Business lead generation tools have become a crucial aspect of the success of modern business. They can automate your sales process by identifying leads and nurturing them. However, don’t rely solely on these tools. They can help you but won’t do magic. For this, you need to craft an effective strategy. A lead generation agency like Trust Haven Solution is your go-to solution that can help optimize your website and deliver the best results. We follow a customer-centric approach and create high-quality content. Our marketers use analytics to analyze which strategy works well and which lead-generation tool is effective.
We’ve enlisted you with the trending lead gen tools that will work well for your business. So, if you are stuck deciding on tools, worry not. As the best B2B lead generation agency, we are here for you.
