Have you searched your website on Google, and it showed nothing, just “No Results Found.” It’s disheartening. But have you ever wondered why your website isn’t showing on Google? You are not alone in this. This is a common problem many brands face. Here comes the role of the right SEO company, which identifies the problem and crafts strategies to fix it. They analyze its search performance using various tools. If you are one of those whose website is not visible on Google, then you are on the right page. This article has jotted down the list of errs that may cause low performance. Consider each point very carefully, and then go ahead.
Why Is My Website Not On Google?
Getting your website found on Google is an overwhelming task, especially when the competition is high. Besides this, the ever-evolving algorithms of Google may significantly impact your visibility. What are they? Here are a few factors that can influence why your website is not on Google.
Problem: Your Website is Too New
If you have recently created a new website, chances are it won’t show on Google. Google crawls the websites that are already indexed. However, if your website is not showing, it means Google doesn’t know about you. Here, the SEO company shares a sitemap with Google via Google Search Console. Though it takes time for Google to discover your brand, you can also check the status of your website by searching the site:yourwebsite.com.
How To Fix It: Solution
As said, the only way to get found online is by creating and submitting a sitemap on Google Search Console. Here are the steps you need to follow:
- Step 1: Log in to Google Search Console
- Step 2: Look for the Sitemap
- Step 3: Enter the sitemap URL
- Step 4: Submit the URL
- Step 5: Request Indexing and give some time to Google
Problem: You Don’t Have Your Business Anywhere Else
If you are searching for a company, let’s say, Nike, you’ll see a separate section on the right with a link to the company, its overview, contact numbers, and images. This snippet signifies that Google is familiar with your business. It is called the Google My Business page. The Google My Business Profile is a powerful and easy way to quickly help you find your business online.
How To Fix It: Solution
To get potential customers to know about your business, the SEO agency will register your business with https://www.google.com/business/. This profile will help customers know about your business, compelling them to engage with you until they become genuine customers. Other than this, it is advisable to register with other directories to get relevant traffic.
Problem: You Are Preventing Search Engines From Indexing Your Pages
If your website is not new and has set up a GMB profile, you still get the same result and need some technical assistance. It is possible that you are preventing search engines from getting your page indexed. For that, seek help from the web development team, who might have wrongly used a “no index” meta tag while developing and forgot to remove the tag from the HTML. As a result, Google won’t index your pages.
How To Fix It: Solution
The only thing the top SEO companies in USA do is identify “no indexed” tagged pages on Google Search Console. Check the coverage report in Google Search Console and look for this error: “Submitted URL marked ‘noindex.’” Many SEO tools can audit your website, but the Ahrefs Site Audit tool is the best one to check your site for any “no index” meta tags. Once you’ve identified all the no-indexed pages, simply remove them.
Problem: Google Isn’t Crawling Your Website
Besides these points, one reason your website may not be crawled is that it has a robot.txt file. This file informs web crawlers what pages to crawl and what not. However, if the developer accidentally disallows a page or a folder that has important information while developing the website, Google won’t index your site.
How To Fix It: Solution
The only thing the best SEO agency can do is navigate the error “submitted URL blocks by robots.txt” in Google Search Console. If you see the code
“User-agent: *
Disallow: /”
This means that your site is blocking all search engine robots. Remove “/” to make your site accessible to all search engines. Rest, understanding, and navigating the robot.txt file can be overwhelming. If you are not an expert in this, consider hiring the best SEO agency in the USA.
Problem: Your Website Has A Penalty
If your website is not new and has the correct robot.txt file, but you are still facing the same issue of not getting found on Google, it might be possible that your website has a penalty. Yes, Google may temporarily or permanently remove your website from search engines if it doesn’t adhere to Google guidelines. It can deindex your website, penalize it, or drop its traffic.
How To Fix It: Solution
To determine whether your website has a penalty, the SEO services provider company submits the site for reconsideration on Google Search Console. Once they get the report, they will take necessary action to rectify the errors.
Problem: Your Website Doesn’t Have Quality Backlinks
If your website is not on Google, the reason can be a lack of quality links. Backlinks are links that indicate credibility and authority. Organic rankings highly depend on backlinks, especially from credible sources. The more respected websites vote for your website, the higher your domain authority will be.
How To Fix It: Solution
To get your website ranked on Google, the SEO services in USA ensure your website gets high-quality links. The first step towards acquiring backlinks is creating high-quality content. Then, reach out to authoritative sites in your industry and ask them to link back to your site. You can also post guest content to gain links. To check the number of backlinks to your website, paste your website’s URL into Site Explorer. Then click on backlinks, paste the URL, and download your report.
Problem: Using Highly Competitive Keywords
Content is undoubtedly the king. But when it comes to getting found on Google, you need to think twice before posting your content. If you think your content is great but your website is still not ranking, it’s time to rethink the keywords you are using. If you use highly competitive keywords in your content, your website may take time to rank, especially when competing with big brands.
How to Fix It: Solution
The best SEO company should focus on long-tail keywords as they have a lower search volume, which may increase the chances of getting your website visible on Google. Other than this. SEO experts should use the keyword research tool to identify long-tail keywords with less competition.
Get Your Website On Google With The Trusted SEO Agency
Various factors may affect the visibility. Some of them are the low speed of your website and lack of original content. If you are one of those whose website is not getting ranked on search engines, don’t worry; we are here for you. The expert team of Trust Haven Solution will analyze the reason behind invisibility and frame strategies to troubleshoot these problems. Our team of SEO services in USA will deploy high-quality SEO techniques to improve your visibility. So reach out to us and be the next big brand.
